After 2 years of hard work, it feels very surreal for me to finally be able to make this announcement. Phhhheewwww... Okay... My new tutorial is finally launched! Photographer Shoot-off: Lara Jade VS Joey L is now available to purchase as an instant download or DVD on my websites brand new store. More info after the jump:

To put it simply, this tutorial and workshop-on-a-disc is unlike anything I’ve ever done before. The trailer above should explain everything that Lara Jade and I have been keeping secret all this time. All the information is on its store page, but to summarize it in once sentence: the tutorial is a photography, lighting and Photoshop collaboration DVD with a lot of style.

The other good news is the price. Since it’s the holiday season and all, Lara and I felt it was a good idea to launch this tutorial with a special introductory price. From today until January 1st, we are having a 1 month sale. If you order the physical copy soon, it will ship out and make it before Christmas. If you choose the instant download link, you have gotten yourself an early present! Sessions With Joey L will also go under this sale price until midnight rolls over and brings in the new year.

The cover features a badass yet cheeky, nerd-tastic painting from Sam Spratt. The only obscure reference I gave him to begin was “I want it to look like the Star Wars of Photography Tutorials”. He took it from there and created all the DVD cover artwork and packaging.

One-Liner Contest

In the spirit of lighthearted rivalry, I’d like to also announce a little contest Lara and I are having via Twitter to help spread the word on the DVD. It’s called “the one-liner contest”. Here’s what you have to do to enter: Think of a photography or Photoshop-related one-liner joke and post it on Twitter. Be sure to include a link to http://www.larajadevsjoeyl.com and the hashtag #LJVSJL so we can track all the entries. A one-liner is a clever one sentence joke that delivers an immediate punch line, the more insulting the better! Here are some examples:

“You’re so dumb you tried to put your C-stands in alphabetical order.” #LJVSJL http://www.larajadevsjoeyl.com

“It’d only be a “beauty dish” if you wore it over your face.” #LJVSJL http://www.larajadevsjoeyl.com

The top 3 best one-liners as chosen by Lara and I will receive an awesome prize. Lara and I will both be providing either a limited edition signed print, the actual DVD itself, and B&H Photo are giving one of the winners a $100 gift card to go spend on whatever camera junk you want.

Lara and I are extremely proud of the final result, and confident viewers will find purchasing this product an investment into enhancing their craft.

Enjoy,

JL