I had just wrapped a fantastic shoot in Liverpool, UK for Nickelodeon and flew directly to Las Vegas for another shoot. This time, I was shooting advertisements for Pawn Stars, Season 3, for History Channel, another great client of mine after working on all the photographs for the previous season.

Mentawai tribe


After the 11 hour haul across the ocean, I settled in to my hotel late at night for what I thought was going to be the first peaceful time to sleep for more than 4 hours in awhile. However, that morning I was awakened by a call from David Hobby- the Strobist.


“Jeeze David, can’t we talk about ND filters some other time,” I thought in my head.


However his tone wasn’t his usual bubbly self. He let me know that a Tsunami had hit the Mentawai Islands of Indonesia, an area I have been connected with since my trip there last year. I had heard about an earthquake the day before from Cale Glendening, but there was no report of a wave at that point. Of course David knew… “Mentawai” had become a trending topic on Twitter, meaning it was currently one of the most talked about things on the site. If there’s one person who knows social media, it’s David. Now Twitter had brought the world together, and shed light on a disaster in a remote area of the world most people don’t know about. I love social media for this reason. Although the particular island of Siberut I visited was the least affected, the other islands in the chain were severely hit.


mentawai shaman



I felt terrible just sitting in my fancy Vegas hotel, complete in comfort. I never feel guilty when shooting commercial advertisements, I love this lifestyle just as much as anybody… but I knew there was at least something I could do. So for 1 week from right now until November 5th (my birthday!), 100% of the profits from my latest tutorial Sessions with Joey L. will go to SurfAid.


SurfAid logo


You can follow their amazing progress and current relief status in the Mentawai here.


I wrote them tonight discussing a collaboration, and the responded almost instantly. +1. To be honest I am weary of most organizations like this, as I’ve seen first hand a lot of indirect harm from charities throughout my travels. However, their operation works together with my beliefs-


• SurfAid believes that development should be sustainable and encompass the social, spiritual, cultural, and economic well being of its beneficiaries.
• SurfAid believes that in all promotional activity, members should ensure that the dignity of beneficiaries is recognized and advanced.



Sessions Poster



And I’m not just expecting other people to help the problems, after all a week comes and goes. I will obviously include a decent contribution of my own. But I’m not going to blog about that and pat myself on the back.


Being there last year when there were massive earthquakes for weeks, I know a bit about what it’s like. However, the scale of the recent tsunami is massive. These people have given so much to me and left a permanent imprint on my mold as a person. This is really the least I can do.



JL

  • October 30-2010, 02:41 am
    Great to know that somebody still care about others in time like these.
  • October 30-2010, 05:22 am
    !!!
  • October 30-2010, 09:15 am
    Wow... Dude. Amazing.
  • October 30-2010, 01:12 pm
    Well Done Joey L :)
  • October 31-2010, 05:17 am
    A moving video! That's why it's so important to preserve these cultures. Beautiful work!
  • November 01-2010, 10:00 pm
    Wow Dude! that is such a generous thing to do! The world needs more people like you!
  • November 03-2010, 07:57 pm
    Well done, beautiful work... this is so important to preserve cultures ...
  • November 03-2010, 07:59 pm
    Fantastic mate. We really appreciate the support.Love your work here as . We have a schools program that operates in Australia and New Zealand. We just launched in California. Check out our schools site. http:schools.surfaidinternational.org
  • November 06-2010, 10:53 pm
    Belated Happy Birthday Joey!! You're definitely one of the best photographers in the world that I look up to =)
  • November 11-2010, 06:36 pm
    Great job Joey ! :)
  • November 13-2010, 10:11 am
    Omg.. your pictures never fail to impress me! I have been looking at your work from that day you shot Protest the Hero, till now! Really hope i could see you in person n shake hands with you.
  • November 14-2010, 02:04 am
    OMG...great!
  • November 17-2010, 08:16 pm
    thanks a lot david...............................the people of Indonesia thank you ^^
  • November 18-2010, 07:03 am
    Joey, as a new aspiring portrait photographer you are my absolute inspiration and basically my hero. I wish I had started as young as you did, but just never had the confidence in my own skills to think anyone would really care about my photography. You work is beyond words and just your way of thinking and caring about your subjects is something that is well worth admiring by photographers, artists, and everyone else alike. If you're ever in Washington DC I'd love to meet you.
  • Oscar Romero
    November 23-2010, 10:59 am
    I love your work, is amazing!!
  • November 27-2010, 04:07 am
    Great shoot, i amaze how you took those picture. thanks for your support to victims of tsunami in Mentawai. please come back to Indonesia and you will see another beauty of IndonesianWarm RegardsEko Sudarno
  • November 29-2010, 02:14 pm
    such amazing job Joey, i really love all your work especially related to culture and message behind it... beautiful
  • November 30-2010, 04:54 am
    You are really amazing mate…. love all your work
  • December 01-2010, 09:21 pm
    Good Job idol Joey.... im ace from philippines.. thank you i really like your work..
  • denisse
    December 06-2010, 07:47 pm
    wow... I wonder how it would be if I go there, I'm a woman, so they would treat me different, right? It looks like an amazing experience, you should visit mexico, we have lots of unexplored culture too. It sure is a beautiful experiencie, I wish to do the same in a few years.
  • January 19-2011, 10:57 pm
    Beautiful work mate, Really really impressive. Love just browsing through your blog and seeing all your travels and photos!
  • January 21-2011, 03:57 pm
    Your blog is amazing, a real wake up call. The photos are so beautiful. Thank you for shareing all this.
  • March 02-2011, 12:58 am
    Wow. Thanks for sharing. This is something special.